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Gift card churn value

Bank of Melbourne Amplify Rewards Platinum

Churn value: $126 in gift cards.

You pay $174 in first-year fees.Spend $3,000 in 90 days.You get $300 in Woolworths gift cards.

The recorded minimum requirements are that you can take a credit limit of at least $6,000. Meeting them does not guarantee approval.

It is only worth it if you pay in full each month and close the card before the next $250 fee.

What is churn value?

By

Available

This page is my best effort to summarise the card's terms from the information I found. Read the bank's terms for full details, or contact the bank if you have questions.

I'd like to use my bonus for:

Can I get this?

This offer is advertised to the public. Bonus conditions and the bank’s approval requirements still apply.

Can I get this bonus if I have held a card before?

I have not checked the waiting period for this bonus.

See the waiting rules for every Australian bank →

What must I spend?

$3,000 within 90 days — about $1,000 per month.

Can I get the card?

The minimum credit limit is $6,000. This is the least the bank may let you borrow.

I do not have a minimum income for this card.

Meeting the bonus rules does not mean the bank will approve your application. The bank must assess and approve the card separately.

How long is this available?

I do not have an end date for this offer.

$50
x 6
in Woolworths gift cards, $300 total, with 9,600 points remaining.

What do I do, step by step?

  1. Apply. Check the income and waiting rules in “Can I get this?” first. If you do not pass those, the bonus does not come.
  2. Spend $3,000 in 90 days on bills and shopping you had to pay anyway. Do not buy extra things just to hit the number.
  3. Pay in full each month. Interest can eat the whole bonus. The churn value at the top assumes you never pay interest.
  4. Use the points for gift cards. Points you never use are worth zero.
  5. Close the card before the next fee — keeping it costs $250 a year. The next section helps you decide if keeping it is worth it.

When this is not worth it

  • You pay interest, or you cannot pay in full each month.
  • You buy things you do not need to hit the spend target.
  • You have no trip or use in mind for the points.
  • You keep the card into year two out of habit and pay the fee again.

Should I keep it after the first year?

Keeping the card costs $250 each year ($175 annual fee + $75 program fee) — the first year was $174.

The year-two bonus is 25,000 Amplify points.

Ongoing earn: 1.00x Amplify points per $1.

Keeping pays off only if you meet the second-year conditions and use the points and benefits enough to cover $250/yr.

What else makes the card useful?

Reward use

Ways to turn points into value.

  • Points Transfer Benefits Compare across cards →
    Amplify Points can be redeemed for e-gift cards, travel and Everyday Rewards points, or transferred to airline/frequent flyer and hotel transfer partner programs (joining fee may apply)
    More details

    Amplify Points can be redeemed for e-gift cards, travel and Everyday Rewards points, or transferred to airline/frequent flyer and hotel transfer partner programs (joining fee may apply)

Purchase protection

Cover on things you buy with the card. Limits, excesses, and activation conditions apply.

  • Purchase Protection Insurance Compare across cards →
    Covers eligible items purchased on the card against loss, theft or damage for up to 4 months from the date of purchase
    More details

    Covers eligible items purchased on the card against loss, theft or damage for up to 4 months from the date of purchase

  • Extended Warranty Insurance Compare across cards →
    Extends the Australian manufacturer's warranty on eligible new domestic appliance products bought on the card (covered products with a 6 months to 5 year manufacturer's warranty)
    More details

    Extends the Australian manufacturer's warranty on eligible new domestic appliance products bought on the card (covered products with a 6 months to 5 year manufacturer's warranty)

Travel

Travel cover and perks. Most need qualifying bookings or payment with the card.

  • Hotel Benefits Compare across cards →
    Access to Visa Luxury Hotel Collection: best available rate guarantee, room upgrade when available and one daily breakfast per person at participating properties
    More details

    Access to Visa Luxury Hotel Collection: best available rate guarantee, room upgrade when available and one daily breakfast per person at participating properties

  • Travel Insurance Compare across cards →
    Complimentary international travel insurance for cardholders, spouse and dependants (aged under 81) for journeys up to 3 consecutive months when at least $500 of prepaid travel costs are charged to the card and a return overseas ticket is held; includes unlimited overseas…
    More details

    Complimentary international travel insurance for cardholders, spouse and dependants (aged under 81) for journeys up to 3 consecutive months when at least $500 of prepaid travel costs are charged to the card and a return overseas ticket is held; includes unlimited overseas emergency medical, evacuation & repatriation, cancellation, luggage, $5,500 rental vehicle excess and $2,500,000 personal liability. Also includes Interstate Flight Inconvenience Insurance (up to $3,000 cancellation) for domestic flights charged to the card

  • Rental Vehicle Insurance Compare across cards →
    Rental vehicle excess cover up to $5,500 overseas, plus separate Rental Vehicle Excess in Australia cover, where the rental agreement specifies an excess and the vehicle is damaged or stolen in your custody
    More details

    Rental vehicle excess cover up to $5,500 overseas, plus separate Rental Vehicle Excess in Australia cover, where the rental agreement specifies an excess and the vehicle is damaged or stolen in your custody

  • Transit Accident Insurance Compare across cards →
    Overseas Transit Accident Insurance pays a lump sum (up to $750,000 loss of life, $250,000-$500,000 for specified injuries) for accidental injury while travelling on public transport overseas when the trip was charged to the card
    More details

    Overseas Transit Accident Insurance pays a lump sum (up to $750,000 loss of life, $250,000-$500,000 for specified injuries) for accidental injury while travelling on public transport overseas when the trip was charged to the card

Everyday savings

Discounts and cashback on spending. Activation and caps vary.

  • Shopping Benefits Compare across cards →
    Bonus Cashback when shopping via the Bank of Melbourne Lounge on the ShopBack app (Cashback paid by ShopBack), plus discounted gift cards and special deals on the My Offers Hub and personalised Visa Offers and Perks

    These amounts are not included in the bonus calculation.

    More details

    Bonus Cashback when shopping via the Bank of Melbourne Lounge on the ShopBack app (Cashback paid by ShopBack), plus discounted gift cards and special deals on the My Offers Hub and personalised Visa Offers and Perks

Account management

Tools for running the account — repayment helpers, not reward value.

  • Digital Wallet Integration Compare across cards →
    Supports Apple Pay, Google Pay and Samsung Pay for mobile-wallet payments
    More details

    Supports Apple Pay, Google Pay and Samsung Pay for mobile-wallet payments

  • Online Banking Features Compare across cards →
    Manage repayments and the account via Plan&Pay, Autopay, SMS and email alerts and Bank of Melbourne internet/mobile banking
    More details

    Manage repayments and the account via Plan&Pay, Autopay, SMS and email alerts and Bank of Melbourne internet/mobile banking

  • No Additional Cardholder Fee Compare across cards →
    Add a second cardholder aged 16 or over for free, with all spend and points kept on the one account (additional cardholders cannot redeem rewards)
    More details

    Add a second cardholder aged 16 or over for free, with all spend and points kept on the one account (additional cardholders cannot redeem rewards)

  • Interest Free Periods Compare across cards →
    Up to 55 interest-free days on purchases when the Monthly Payment Balance is paid in full by the due date each month; does not cover cash advances

    Recorded here as 55 days. The issuer page advertises 45 days. This difference is under review (Oct 2026 audit).

    Issuer interest-free terms →
    More details

    Up to 55 interest-free days on purchases when the Monthly Payment Balance is paid in full by the due date each month; does not cover cash advances

  • Installment Plans Compare across cards →
    Plan&Pay lets eligible purchase balances be split into fixed monthly instalments

    This is a repayment plan. It does not add reward value.

    More details

    Plan&Pay lets eligible purchase balances be split into fixed monthly instalments

The maths behind churn value

$300 in Woolworths gift cards (68,400 of 78,000 Amplify points; 9,600 left over) − $99 card fee − $75 program fee. Assumes you earn the bonus and pay in full; extra spend or interest changes the outcome.

This offer is open now (terms from 11 Oct 2026).

+75,000sign-up bonus
+3,000from $3,000 spend
=78,000Amplify points
→$300in Woolworths gift cards
=9,600points left over
−$174first-year fees
=$126churn value
What this calculation assumes
  • You make the required purchases and the bonus is paid.
  • You pay the balance in full — any interest changes the outcome.
  • The required spend is ordinary planned spending, not extra cost.
  • You close the card before the next annual fee, or you decide keeping it is worth that fee.
  • Gift card prices can change. I check them again at renewal time.

Did this help you make a decision?

Terms and evidence

Full current terms

Offer terms

Low Fee

First Year Points

75,000 points

Amplify

Second Year Points

25,000 points

With $175 annual fee

Minimum Spend

$3,000

within 90 days (about 3 months)

Ongoing Earn Rate

1.00x points per $1 spent

Fees

First Year Annual Fee

$99

Ongoing Annual Fee

$175

From year 2 onwards

Program Fee

$75

Additional fee for reward program participation

Purchase Interest Rate

23.98% p.a.

The value above assumes you pay in full and never pay this. Any interest changes the outcome.

Benefit history (9 changes)
  • Travel InsuranceUpdated May 2026
  • Points Transfer BenefitsUpdated May 2026
  • Hotel BenefitsUpdated May 2026
  • Interest Free PeriodsUpdated May 2026
  • Digital Wallet IntegrationUpdated May 2026
  • No Additional Cardholder FeeUpdated May 2026
  • Transit Accident InsuranceUpdated May 2026
  • Purchase Protection InsuranceUpdated May 2026
  • Extended Warranty InsuranceUpdated May 2026
Offer terms history (11 versions — old terms, for checking)

These are published versions of this offer's terms. Each version preserves the conditions available at that time.

Published 11 Oct 2026

Availability changed from ended to available; conditions unchanged.

Published 2 Oct 2026

Ended 11 Oct 2026

Changes from terms version 9

Program Fee:
$75
Interest Rate:
20.9923.98

Published 19 May 2026

Ended 2 Oct 2026

Changes from terms version 8

Points Per Dollar:
1.251.00

Published 19 Mar 2026

Ended 19 May 2026

Changes from terms version 7

Points Per Dollar:
1.001.25

Published 23 Jan 2026

Ended 19 Mar 2026

No recorded term changes from the previous version.

Published 20 Jan 2026

Ended 7 Feb 2026

No recorded term changes from the previous version.

Published 20 Jan 2026

Ended 7 Feb 2026

Changes from terms version 4

Points Per Dollar:
1.251.00

Published 23 Sep 2025

Ended 23 Jan 2026

Changes from terms version 3

Bonus:
90,00075,000
Second Year Bonus:
30,00025,000
Points Per Dollar:
1.001.25
Second Year Annual Fee:
$124$175

Published 26 Mar 2025

Ended 23 Sep 2025

Changes from terms version 2

Bonus:
100,00090,000
Second Year Bonus:
030,000
Annual Fee:
$49$99
Expiration Date:
25 Mar 2025

Published 25 Jan 2025

Ended 26 Mar 2025

Changes from terms version 1

Interest Rate:
19.0020.99
Expiration Date:
30 Apr 202525 Mar 2025

Published 30 Jun 2024

Ended 25 Jan 2025

First recorded terms

Bonus Bank Of Melbourne:
100,000
Annual Fee:
$49
Minimum Spend:
$3,000 in 90 days
Source wording history

Captures behind the selected terms record — evidence for these terms, not a complete history of the named offer.


Archived notes

Earlier notes about this offer, kept as an archive — not current terms. Note dates are separate from terms publication dates.

  • Expiration changed from 30/04/24 to 31/07/24
    3 years ago
  • Expiration changed from 06/11/23 to 30/04/24, Bonus from 90K to 100K
    3 years ago
  • Offer expiry moved from 30/11 to 6/11
    3 years ago
  • Annual fee increased from $99 to $124
    3 years ago
  • Offer extended to 19 july 2023
    3 years ago
  • Annual fee increased from $29 to $49. Bonus lowered from 100k to 90k
    4 years ago
  • Bonus reduced from 130k to 100k, first year annual fee reduced from $49 to $29
    5 years ago
  • Offer extended from 24/02/22 to 02/03/22
    5 years ago
  • This card is now added and tracked.
    5 years ago

Discussion

About the current terms (published 11 Oct 2026).


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